Augur to go with Ethereum? If you can't figure out how to do a sidecoin/spin-off for Augur, someone else will. Hitching your wagon to anything other than the economic majority, as cumbersome as it may seem, does such a powerful idea a disservice in my opinion. Thinking Ethereum "isn't about being money" is dangerously close to the fallacious mainstream "Forget the currency, it's all about the blockchain technology" meme.

Money makes the blocks go 'round. Ethereum will fail unless it understands that, or someone will create Aetherium, or even launch it as a sidechain. The point is that the economic majority, meaning Bitcoin holders, is where the action is. Not fixing Augur's coin distribution to Bitcoin will be needlessly hampering it in the extreme.