Manufacturing credibility by throwing around Ethereum's name.

"For its part, Ethereum is more or less just allowing the Blocknet team to do what it does best. There is no official partnership between the two, but Blocknet devs have applied for an Ethereum Devgrant and the two teams are talking, but there is little to no work that needs to be done on Ethereum's side of things. Both teams stress that this isn't a business partnership or even a formal agreement, but is instead the two networks becoming interoperable,"