(cough) bullshit.  Take a look at the two polls you and I authored.  Over 50% of the respondents said they believed your company was a charity, based on it's name alone.  A person who actually cared about being mistaken for a charity would freak out at a number half that and make changes.

You'll deny you are a charity when asked directly, but if a sponsor donates to you believing you are a charity, you don't correct them.  

In any case, you've admitted your scam is going to be a crowd-funding one, which means you'll be holding onto a lot of people's money for future distribution.  You should expect people to question who you are and why you wish to remain anonymous.