I'd love it if it helped Bitcoin. I'm holding quite a few. I just look at it as if these companies are students in college. When you graduate you don't build your company on the schools network. You build your own network and use the knowledge you learned at school. That's what I think they're doing but we'll see. If I'm wrong I'm rich. So I hope I'm wrong.
Google and Facebook built their companies on their schools' networks.

Yep, I've already read that. That's why I mentioned colored coins because the experiments will be done with the experimental system already in place. Is that the final design that will be used? Can you tell me that one?
Do you mean Colored Coins specifically or the concept of colored coins in general?
Google and Facebook built the model of their companies on their schools computer but I think they have their own equipment now. lol I have no doubt that many big names interested in blockchain technology will build working models on the Bitcoin network. I also have no doubt that when the experiments are complete they will eventually abandon the Bitcoin network to use their own personally secured network. Large successful corporations are not in the habit of turning over their internal security to a sometimes anonymous outside parties.
Colored coins, or let's just call it what it is, creating digital assets on the Bitcoin network, is a super cool concept for the little guy without a snowballs chance in hell of having enough money to create a worldwide affiliate network. Large institutions like NASDAQ OMX Group, Inc. don't have that problem. They probably already have more computers in play worldwide than the U.S. Military. Remember, open source is not always the friend of business and neither is transparency.