Where can I find the real life identities of the people who will be in charge of my coins?
This looks like a ponzi in a tuxedo.
It is the 12 international developers (allegedly 11 now) who have access to your coins you need to worry about more than the people in charge of the company.
The one who used customer coins to create a "prime controller" for Paycoin with 600,000 coins was allegedly fired.
Paul Revere discovered this breach in trust, NOT BTC Lend!
After this was reported Mr Millian promptly began insulting and making threatening comments? maybe bullyish comments "I wish I had you in front of me." instead of explaining the situation.
No transparency has been provided with regards to the incident and the answer which was ultimately left with the community was: "You want details subscribe to our mailing list or read our forum."
Their Forum update leaves much to be desired:
https://btclendtalk.org/topic/50/aparently-some-leaked-prime-controller-keys-are-staking-btclend-coins