I can get a better return on a $100 Facebook or twitter ad buy...that being said...I am hoping that this catches fire and goes to town.
There is no other way currently in the crypto currency scene to gain this incredible exposure, with the flick of a switch you now have a major portion of the community who is interested in crypto, reading about you and what you have to offer. The math is simple and the end result is incredible reach with minimal effort!
99% of the time I ignore spam. It's pretty rare that I'd buy a coin off of a tweet, but I did because the dude who tweeted it was someone who I follow. I've read his tweets before, so it made me look into viral. That probably wouldn't have happened if it was some shit spammer who tried to friend me all random.
Exactly what trust marketing really is, you understand it and you experienced it first hand and now you are here. That is the power of VIRAL.