How do Sportsbooks get live odds when they have live betting ? I see sites change odds in real time. How they know what odds to offer ?
There are odd providers in the market who basically provide the odds to the Sportsbooks . They probably provide them in real time and charge the sites a fee for providing the odds .
An example of one such site which provides live odds is: donbest.com
The Sportsbook just have to subscribe to them ,and integrate them to their websites.
^That and they probably have their own people who are experienced in sports betting and they're paid to provide best odds to them based on their expertise in a sport.
And they change their odds based on actual live game scores and conditions of a particular sporting event. I guess it's just like having tipsters on their own side and providing/adjusting bets based on their tips.