The BlockTrust and SendChat team have put a lot of work into their projects.  Most ICOs are just slapped together with no plans using an exchange that wants to make a quick buck.

BlockTrust only works with verified projects:

"BlockTrust Certification of Project Integrity
We provide certification services to verify the integrity of crowdfund projects. Certification includes developer verification, codebase audits, on-camera interviews, and digital notary services. Inquire for specific pricing details."

The BlockTrust team put their blood sweat and tears into this project.  I'm lucky enough to be in the BlockTrust Slackgroup and I bet that there is no other CrowdFund team working harder to provide the best ICO possible.