Re: GetGems gets a powerful endorsement from one of the biggest banks in the world.
and GetGems is ? 
Fun - Keep in touch with friends. Free unlimited instant messaging. Simple - Your passphrase is your wallet. Fully functional in under 30 seconds.
Secure - Be as anonymous as you desire. Communications are always encrypted.
Profitable - Be rewarded for introducing new users to the network.
http://getgems.org/
https://bitcointalk.org/index.php?topic=758004.0
Nice marketing fluff a simple answer would of been better. imho.
Because After reading that rhetoric i still have no idea wtf getgems is.