Ha! Seriously? That's all we need, corporate backed alt coins. On the plus side it is promoting digital currency.
Personally I think that it will be 3-5 years until we see wider adoption. One prerequisite is price stability. I could see cryptos becoming popular with the kids, it might be the fad that replaces fake eye glasses.
Ya next will Be "Mc Bits" Get your Rotten Ronnies plastic play coins that your 3 yo can choke on.