Many of the people where I work have little to no idea of what Bitcoin is, a few mention ah yes I saw that on the news a while ago but not quite remembering anything else about it.  I got interested in Bitcoin quite late on when the price was up towards the $1k mark and it was on the news quite a bit, this peaked my interest and after looking into it more found out about the tech and the benefits and it introduced me to a whole new world.

I think people just need something to peak their interest, grab their attention and give them that little push to find out about Bitcoin and get past some of the negative info out there.