Market has to be near completion. I don't foresee the time, energy, & money being spent on that marketing push unless there is a tangible goal pending near-term. SDC volume at the exchanges certainly hasn't justified it as of late. End of June marks end of Q2. T - 25 days.
There's nearly 60k subscribers at /r/DNM who more or less bitch constantly about the state of the markets. This tech is so badly needed in that community it's not even funny.
In terms of the investment, getting in this early could pay off (my optimism is showing).
Have a good weekend.