Perhaps the reason why all five points will be ignored by anyone with a clue is that the premise is ill defined.

WTF is a "bitcoin business"?  

If I am selling tacos for 5 milllies each is that a "bitcoin business"?  Because most people would call it a restaurant.

One does not simply name a currency and then imagine that in so naming, one has a business.  Perhaps if one did do this, one would want to worry about name, social media, conferences, or anything else that would distract us from realizing that hey: we have nothing anyone actually wants.  

Image problem?  How about starting with a business plan?