I don't see why 60 minutes would be a big deal for any company to wait anyways, unless perhaps they are selling digitally transferred goods
Or if you are purchasing something in store. I would hate to have to wait 60minutes for a beer from some local vendor.
Good point, for some dumb reason I was only thinking of online shopping. If it were a small vendor though I would imagine it would just be his personal wallet and would ultimately be up to him to accept at 0 confirms or wait for more.