Charlie: No, this is not it. What he's announcing is an announcement, not... Well, I don't wanna say any more.
Your question was in relation to the Bitinstant Card.
Charlie's answer would indicate to me that the announcement is not about any product, service or feature, but is more 'meta' - something about the Project itself.
Perhaps they secured some funding and are changing the structuring of the Project (Foundation? INC?). Maybe a reveal of Satoshi's identity (huge mistake IMO).