I don't know anything about Billon, but for one thing this is the kind of marketing more crypto needs.
Yeah man, it'll be part of the evolution for sure, and interesting to see who comes up with what. Alts have done plenty 'experimenting' over the past year or so, I reckon there'll be a few moving to the front of the commercial train... for everything else there's CRAVE! - I'm picturing a self-perpetuated marketeer/user based guerrilla style... some kind of 23rd century distribution-ultra economy... with lasers... and bass! Time to take it to the mainline.
Cryptographic Distribution - Not For Your Average MotherTM