looks like arch is having a hierarchy where devs and whales get money from small traders by manipulation 
That's exactly how it seems to work.
If you are a noob trader you will always lose - Architext and his minions are going to scam you. He and his friends are earning most of money. CEO's are second in line. And regular users are losing on their pumps ad dumps. But this vicious sircle seems to be over since their secret got leaked and whole house of cards collapsed. Game over, scammers. XPY all the way.
Mission accomplished. Coin abandoned now. And he doesn't even hide with it. Abandonig the project to focus on other things? Legitimized runaway.