Bitcoins are issued by miners, who pay to keep the network secure. Thus making bitcoins valuable. There are no freebies.
Even miners who sell immediately are making a profit that comes entirely from people who buy bitcoins expecting to profit from them by that mechanism I described.
Miners who mined long ago and held, as well as the early adopters who bought thousands of coins for nearly nothing, are just like the issuers of private money who keep some of their issuance to spend when it has been accepted as currency by other people.