My friend showed my a 9GAG post or from some humor related site that they might go to netflix. What about all the international viewers that can't use netflix?
The BBC has boasted before about how many illegal downloads the show gets from torrent sites etc. I think I read iot is one of the most pirated TV shows ever.
It hasn't even been aired yet so this is just hype. Besides, viewing figures are bullshit based on guestimations. The only fairly accurate figures are from the Iplayer and even that can be manipulated.