Point 1.  "Safer than a Swiss Bank"

I don't believe this was ever used in a public ad campaign (yet).  We did discuss its merits with folks on bitsharestalk.org and on this forum as we often do.  I seem to remember that at one point our web site did have a picture of a bank vault with a phrase something like "be your own bank".  If you can prove the quote did appear on our web site then I will simply say, "Oh, good, I was wondering why such a great slogan hadn't been used yet."

Point 2.  "Graphene Licensing"

The referenced thread is how we do things in BitShares.  You can read everyone's opinion right there in public as our community works to form a consensus.   Fact is, Graphene was developed to both improve BitShares and provide new ways to fund our whole developer team to keep them engaged in growing the ecosystem without BitShares needing to pay for it all.