How do I know the price on EXMO is a proper reflection of the price overall? Why is it different on other sites than here?
The bitcoin market is very small and can be easily influenced. Each exchange is like a small sub-market,
which can be influenced by different variables such as market size, exchange volume and price of entry.
That is why you can find bitcoin at different prices at the same time on different exchanges.
For more complete details refer to this website:
http://bitcoin.stackexchange.com/questions/9626/why-do-the-price-of-bitcoins-vary-wildly-between-exchanges 
Thank you for your interest in Exmo!