Poor article, it doesn't say a word about what this bank is going to do. Who will be its customers? It's already very easy to buy and sell BTC in Switzerland. What is going to change with this bank? What will be better?
Maybe it's related to bitcoin ATM in public place. I don't know exactly who will be its customers, cause bitcoin is a crypto currency and it doesn't have physical form except you change it into paper wallet.
Many of the articles claiming "bitcoin bank", "first bitcoin bank", etc. (yes there have been many) have been written to encourage bitcoin holders to make deposits. Hopefully you can figure out how that usually winds up ending.