I guess is all about bitcoin and movies now, actually it would be cool if they offer some kind of deal to bitcoin users, maybe we get more movie fanatics using bitcoin.
I am fine with no deals at all. It is a new thing so ability to use my coins to buy movie ticket is sufficient enough for me. The only potential problem I see is that - if that 'bitcoin' movie would be bad, people will link that with bitcoin. It would not be nice then.