I feel once Ethereum is released, dapps such as exchanges, forecasting tools, and other services similar to Airbnb & Uber will come to the forefront of uses for this new technology. This will also lead to more awareness of bitcoin as a similar service, but with regards to the transfer of value.
I think this project, if successful, will give Bitcoin a better opportunity, more so in the long run, as it will give people a chance to really investigate the tech that holds it together.
An ecosystem around Bitcoin is being built, and if it flourishes, so will bitcoin.
And here's a shameless plug to calm your senses:
https://www.youtube.com/watch?v=vcoPs6pcnW0