BBR to XMR is just like Litecoin to Bitcoin... a never ending story :-)
I still do like BBR. Just the name is odd

I like the name Boolberry.
When Google came out people thought its name was odd and Yahoo was a normal name. Now everyone thinks Google is a normal name and says "Google abc" or Google xyz"
If development continues and merchants adapt Boolberry I don't think the name will be a long term concern at all.
Boolberry is a good name IMO. Also its working on Bittrex.