Ok, lets deconstruct this a minute. BFL has stated that our chip is a custom ASIC, end of story. That's what it is. bASIC is a Cell Based ASIC, which is another name for a sASIC for all intents and purposes. So we have a parity there; we've both stated what our chip is.
What's the difference between the your custom ASIC and sASIC? I understand the answer may be proprietary, my understanding currently is, BFL ASIC is cheaper than bASIC from $/gH stand point.