The first alt (Gemz) related project being easy and incentive enough for the non tech savy users. Something which 99.9% of other Cryptos are failing at.
Here is what is genius about GetGems: It managed to close the loop from getting new users -> earning Gems -> spending it, in one app. What's more genius is that it has managed to do it in such a simplistic way that every non nech savy person at whatever age would understand it. This is the dream of every alt and i haven't seen literally any other alts succeeding in this. And the best part is that its killer feature hasn't been released yet, using this app just makes sense, a big player is stepping in this game.