Who can actually take this guy AND his magazine serious?
First off,
IT'S NOT HIS MAGAZINE.Do you own the company that you work for ? (unless you are self employed that is).
Matthew is an employee of Bitcoin Magazine. HE DOES NOT OWN IT and IT IS NOT HIS.
Matt is not merely an employee (like the part time janitor) of the Bitcoin Magazine. Given the magazine is a startup and Matt was there from the begining it is highly unlikely he doesn't have an equity stake. Thus if the magazine profits, he profits. If the magazine goes bankrupt his equity (and thus time and effort promoting it) is worthless.
Bitcoin Magazine is not targeted to bitcointalk.org geeks and trolls. It's target is the REAL WORLD in an attempt to bring more people INTO the Bitcoin environment and introduce them to something new.
Yeah and when they find out that the senior editor makes 80,000 BTC bets he doesn't intend to honor it doesn't look very good. When they learn more about Pirate ponzi and the amount victims lost, and the fact that Matt sold this bet as a way for Pirate investors to hedge their losses (and thus maybe not sell their PPT bonds at a worse rate) it looks even more scummy.