as long as they will not use their centralized blockchain and they will adopt bitcoin directly, without creating an altcoin, like many other want to do, then it will be fine
but they first need to rise the awareness about bitcoin, because 66% say no about "what is bitcoin" is a big %, and cannot be ignored
Of course they will create their own coin with it's own revolutionary centralized blockchain.
They just wanted to know if the people will use it, and 1/3 is good enough to start making the change.