This might be racist but they do it all the time in TV commercials and ads.  Sometimes they'll add a black guy or some other minority to an ad so it looks like everyone and every race is into it.  Or, to make a product "cool" they will use a black guy or black rapper.

We could promote Bitcoin by getting Jay-Z to rap about Bitcoins, Bill Gates, and Donald Trump and then Bitcoin would look cool.

Here is a sample commercial.

"Bitcoins is for white people." - Gavin
"Bitcoins is for black people." - Jay-Z
"Bitcoins is for asian people." - Satoshi
"Bitcoins is for all people." - (Said together)

Now Gavin and Satoshi will look cooler with Jay-Z next to them.