Well, yes, it is very easy to do, but some people are really afraid of computers, and don't find anything about it easy....
However, there are MN management services. The biggest one now is Node40, but also some of the developers and forum members like flair provide services. You don't even have to risk your coins if you have the entire 1000 coins available....
Thanks for the plug Tante. Some of our customers actually have the technical knowledge, but they have 5+ masternodes and don't want to manage them. It can take some time (a commodity).
It's like this. I have a house that needs a new roof. I did some roofing back in college, so I know how to do it myself. But, there are professional roofers out there who can get the job done leaving me to concentrate on what I'm good at... typing away on a computer to produce applications. It's not that I'm lazy, it just makes more sense for me to concentrate on my core competencies.