Here's a screen capture from Adam's latest burning video. It shows he is selling below crowdfund price. That's how much faith he have for his own project.
https://www.youtube.com/watch?v=yqbPfRIqifQ&feature=youtu.be
how does this mean its dead?
Indead, doesn't mean it is dead.. Just means that the crowdfund price was not fair from the start.. It was an overvalued coin, probably caused by the greed of the "investors".