The problem is that unless you get paid in cash, you still need banks to gain acces to bitcoin.
I think it is a brave but wise move from back page. It will also greatly increase bitcoin users if they need to pay them in bitcoin for the ads.
You don't. You can sell them for cash face to face or exchange them for other things but the point is credit card companies have tried to boycot them and they have found a way around that. I don't really see how it's brave either as it's their only choice when they have no other options to take in money.