I can't imagine you're getting many buyers if you're asking for 12% over Bitstamp.
Your imagination aside, isn't it much like localbitcoin with a concierge service?
The rates are fairly similar to lbc, and often discounted in comparison. LBC does maybe a thousand bitcoin a day, yes?
If you don't like it, don't use it, or set up your own better service, but I don't see a reason for the disparagement.
I agree with you 100%. This thread seems to have attracted a plethora of people recently who have never used the service suddenly deciding they want to bitch and moan about it. If they have so many ideas as to how the business should be run perhaps they should open there own business and offer some competition since clearly they all have opinions on how it could be run better.