Blockchain technology allows for making transactions and recording transactions much simpler and easier.
What is missing is the safety net assuring that people's money are safe.
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Bottom line of those two things...
A bank can use the blockchain internally to make it's processes much cheaper. And it has the consumer trust and insurance that people want that their money/btcs/ctcs are safe no matter what.
On the other hand bitcoin... has the same blockchain technology, but only really nerds like us in here feel somewhat capable of keeping wealth in bitcoin... normal people would run screaming away if they understood the troubles of keeping bitcoins safe themselves...
So - for the average consumer.... citicoin might have a huge advantage right now...
Except for people who use bitcoin as a protest against the federal system etc instead of for its efficiency properties.
Bitcoin needs to quickly come up with better security measures for individuals... that is basically the interface between the currency blockchain and the consumer.... just like with the internet and many other things we had the technology first, but it did not at all take off until the interface was userfriendly enough...
Let's go.... get that sorted.... so that bitcoin has a chance...