Looking at the responses I think one of the key issues is education. BTC is tarnished in the sense that the media consistently pump out stories involving drugs, crime and how it is used with the dark web in general. At the same time I think organisations need to look at BTC and figure out "how does it benefit us?", which at the moment the spot for processing payments looks like a ripe opportunity for BTC startups.

I'm no expert but the process of sending and receiving BTC opposed to sending currency through central authorities has so many extended benefits (processing fees, speed) but at the same time lacks the same type of security banks offer but obviously there services such as escrow.

As stated before I don't think there a huge array of benefits for your every day customer wanting payment options but does have its pros (Greece).