Televangelist scammers have been grabbing people by their Jesus and shaking money out of them for as long as broadcasting has been around, and Elmer Gantry made a great living since long before that. But to run the bakery scam, you have to get in on the ground floor. Pretty soon, the number of bigots claiming the government is depriving them of their religious freedom will be old news, too many for even dedicated "god is for sale if you pay enough" folks to keep coughing up for.
God is already endorsing dating sites. Now all the church needs is to start selling the endorsements. Maybe they need to sue those who use God as an endorsement without church approval so they can continue to maintain a monopoly. Otherwise God is going to go the way of Kleenex.