Clearly a pump scheme! Once Wired and Maxim run those exuberant articles about hierarchal deterministic keys and compact ring signatures the sheep will come rushing in, and the devs will dump their holdings for hookers and blow. 

Seriously, I'll download it tonight and check it out. Some improvement on the stealth transfers will be nice; right now they're still just a bit inaccessible to the muggles, with the need to pick a ring size and the rejection of transactions due to insufficient outputs.