Its only been launched in the last few days. Its a niche coin designed for ethical and much as financial reasons. Proof-of-intent replaces proof-of-work for confirming transactions.
Ninja launch, no site, no client, no documentation, no github repository, no ANN topic, a newbie promoting it... Are you kidding mate? Maybe you are not aware of that, but these "deficiencies" are all red flags around here. I'd say proof-of-intent-to-scam...
Its targeted at the vegan community mainly. The aim is to build up the blockchain within the vegan community before releasing it to outsiders. The ninja launch not unintentional.
Instructions on how to use the client are given here:
https://veggiecoin.wordpress.com/introducing-voin/
The github repository will be up shortly.