This post, by itself, highlights how little research you've actually done into this company, its planned ecosystem and Ziftrcoin itself.


One could probably safely assume that they've been using it to continue to pay personnel and other related costs for developing their payment platform, API, maintaining and updating the coin/wallet codebases, etc... Plus, they'll need money for marketing and promotions, as well. This was a big "add on" to what their company was doing previously, when it was just "Ziftr" and wasn't doing any of this new stuff. Ziftrcoin was almost a way of crowdfunding the expansion plans and essentially made all of us stakeholders.