Remember CEX.io? Presumably one of the "legit" cloud mining businesses. Got a bit tangled in their own thread:

https://bitcointalk.org/index.php?topic=318010.msg11958998#msg11958998

Some highlights:

• Displayed a fake TrustPilot score on their home page. Then replaced it with another fake "satisfaction" number.
• Insists to have never claimed to own mining hardware. Despite posts showing archived information about purchasing ASICs, data center pictures etc.
• As soon as some criticism appeared in their thread some very happy users started posting positive reviews.

I've never been a big fan of CEX but never thought they would go full Garza. All they need to do now is get one of those hyperflux controllers.