Maybe this analogy is not completely good because McDonald's is often attacked by mass media and fans of healthy living,
but I'm talking about functionality and feelings of customers, not about hamburgers.

In short: people have feelings, Bitcoin alone can be boring, you can get different experiences with different coins and communities.
You know, altcoin magic...

Coins are being implemented into market, payment gateways, gift cards, exchange services, multi wallets, some shops accept coins straight from your hands.
Technically for altcoin holders there is no difference to buy with Bitcoin or with some altcoins, even through payment gateway.
You must send coins to an address and that is all. If you hold altcoins, it is easier to send altcoins than to exchange them to BTC first.

Even if everybody can buy coffee or dessert in McDonald's, it does not mean that McDonald's will supersede other restaurants, cafes, coffee houses completely, Starbucks will not supersede other coffee houses.


Thank you.

It is easy to hate and it is difficult to love. Confucius.