This looks like the same card as the Bit-X one (called the Nanocard), but it looks like it's cheaper to get it from CCEDK? Saw some announcements about a CCEDK and Bit-X partnership a while back. Looks like this is what it was about. I also don't see an option to add your name to the card on CCEDK.
I will be ordering a Bit-X card soon and hope to try it out on a day-to-day basis.