Trump is the classic demagogue. He's appealing to people's emotions, to their fears and bogeymen of their nightmares. America has always had a deep vein of xenophobia and chauvinism, and Trump is cynically tapping into it. For every problem, there is a solution that's obvious, simple, and wrong. Trump trumpets those solutions, and people lap it up. His election would be a perfect example of people getting the government they deserve.