You can tell your friend that he can just go on xmlgold.eu. They don't charge high fees or purchase btc with ecoin.eu. That way he can also use their trading platform. They accept Perfect Money by the way.
Or he could exchange the money through Coinomat ( You have it in your own signature space ). They don't have high feed and they are really fast
You made an exchange with him? You did not see the trust ratings of that user? His ratings are f*cked up and I don't think that its even worth talking to him. .