if you guys all consider that, the MH/W is a very important value, we could pay more effort on energy consumption optimize.
Two sides of the bitcoin :
- You need to deliver fast to be among the first to mine with ASICs
- ASICs will at the end place the profitability of mining to the lowest possible value, and within a year or something only the low consumption systems will be profitable.
These two concepts being contradictory, you'll have to find a compromise
yes, you got the point.
if the energy consumption optimizations take a lot of design time then it is a risk.
I bet on fast delivery at least for the first ASIC batch.

yes, timing is the most important part.