This is Ethereum's greatest strength actually, it's not setting out to try to change the world economy and the way we view money but just carve out a place in the IT/tech sector which is better understood by fellow nerds and tech enthusiasts.
 
If companies find it can save or make them money, then it WILL Thrive. So far Bitcoin has failed to convince most merchants or corporations on why it would be beneficial to them using it, and I say this as someone who wants to see it succeed.

Plus using Ether as the fuel to run DAPPS creates inherent buy pressure that Bitcoin does not have which makes it a good investment. Personally I regret not buying into the ICO.