Meh, this community is full of an amazing amount of dicks.
In Sonnys case I can only go by my own experience.
People said the same thing about Pirate. In short, if its too good to be true.. it probably is.
Please tell me what's too good to be true? 4-5 different competitors have all announced ASICs, and they're all within similar performance and price ranges. BFL happened to be first, and I believe that's because they had the largest income from FPGAs.