With all of these annoying BFL/ASIC threads you cannot help it but to think that any legitimate company would have already released at least some minor verifiable details about their key product to avoid losing any more customers. However you may choose to under/overestimate intelligence of the key people in this tiny company and compare it to their customers’ one, there is a clear business fault and continuous loss of custom/repute/funds which is taking place now. I would normally think that no sane business owner would stand such evident and easily rectifiable loss unless he/she had some hidden agenda.