It was a successful distribution, despite some of the holders deciding to sell their coins into the buy wall.
It does not matter, those coins sold to the buy wall will be burned, instantly raising the value of the remaining coins.

I didn't buy in nor I intend to.
But let me ask you this. Is 5 btc - or whatever it was - enough for you? How many coins have you made so far?
What are you going to do with your profits? Do you also steal in real life or only behind the computer under an unregulated market?